Jo Malone Turns Lavan Chelsea into a Tropical Beach Escape for NYC Fragrance Launch
April showers might be the norm in New York City, but Jo Malone had other plans. To celebrate the launch of their new fragrance, Beach Blossom, the iconic brand partnered with Lavan Chelsea to completely transform our NYC event venue into a sunny, seaside escape — no passport required.
From concept to execution, this immersive brand activation proves just how far a creative vision can go when paired with the right space.
From Chelsea to the Coast: A Full Venue Transformation
When guests stepped into Lavan Chelsea, they were instantly transported. Think: tropical florals, curated lighting, and a fully built-out tiki bar, every detail evoked a beachside vibe that perfectly reflected the fragrance’s fresh, summery notes.
Our venue’s clean, modern backdrop provided the perfect canvas for Jo Malone’s pop-up experience, allowing for total customization from floor to ceiling. Custom decor, branded moments, and dynamic video projections made this one of the most memorable transformations we’ve seen this season.
A Guest List to Match the Moment
As with any Jo Malone event, the guest list was thoughtfully curated, filled with editors, influencers, and tastemakers who helped amplify the launch across social channels. The event proved once again that when a product launch is experiential, immersive, and well-branded, it resonates far beyond the walls of the venue.
Your Vision, Our Space
Lavan Chelsea is more than just a blank canvas, it’s where brands bring big ideas to life. Whether you’re planning a fragrance launch, pop-up activation, or editorial event in NYC, our team is here to help execute every detail.
Let’s create something unforgettable.
Contact us to book your next product launch in Chelsea or learn more about our fully customizable event spaces in NYC.