Fashion Week feels right around the corner, but we’re still thinking about one of the most iconic runway moments in recent memory. For her Spring/Summer 2023 collection, Rebecca Minkoff partnered with Lavan Chelsea to stage a boundary-pushing presentation that blurred the lines between art, fashion, and technology.
A striking blend of digital landscapes, bold styling, and fully immersive design made this event a standout not just for the season—but for the industry at large.
From Runway to Storyworld: A 270° Immersive Takeover
The transformation of Lavan Chelsea was nothing short of cinematic. With 270° wall projections wrapping the room in an otherworldly digital jungle, city lights melted into neon vines as models moved through the space like living sculptures.
Every element—lighting, layout, music, and multimedia—was designed to transport guests. Our venue’s expansive, projection-ready walls and modern interiors offered the perfect foundation for Rebecca Minkoff’s storytelling, proving that when creative direction meets the right space, the results are unforgettable.
A Guest Experience That Goes Beyond Fashion
This wasn’t just a runway show—it was a full-scale brand moment. Press, stylists, influencers, and creatives gathered to witness the future of fashion presentations, one where immersive media and spatial design share the spotlight with the clothes themselves.
The result? A wave of social buzz, editorial coverage, and brand storytelling that lingered long after the last model walked.
Your Vision, Our Canvas
Lavan Chelsea is built for bold ideas. Whether you’re launching a collection, hosting an editorial shoot, or dreaming up an immersive brand experience, we offer the tools—and the team—to bring your vision to life.
Let’s turn your next event into a headline moment.
Contact us to book your fashion week activation or learn more about our fully customizable venues in NYC.