When Aman, one of the world’s most discreet and design-forward hospitality brands, unveiled its new concept Janu, it did so in the heart of Chelsea—at Lavan.
The space was configured with thoughtful precision: a shallow reflecting pool in the center, large-scale projections along the walls, and a minimalist performance by contemporary dancers. Everything was considered. Nothing felt staged. The venue supported the brand’s message without overstating it.
A Blank Canvas with Purpose
Lavan Chelsea’s architecture offered Aman the clean lines, height, and neutrality needed to construct an immersive launch without compromise. From discreet load-in access to blackout capabilities and embedded tech, the space flexed to support the complexity of a global brand reveal—without ever getting in the way of the message.
Subtle Power, City Center
Aman’s choice signaled something important: not all NYC event venues are created equal. For brands working at the top of the luxury and lifestyle space, Lavan offers a rare combination—centrality, discretion, and high-impact creative possibility. It’s what allows the venue to quietly host moments that make headlines.
A Space That Doesn’t Compete—It Complements
Rather than imposing a style, Lavan adapts. For Aman, that meant serene lighting and architectural restraint. For others, it might mean layered floral installations, cinematic sound, or minimalist staging. The venue’s strength lies in how quietly it supports different creative identities—luxury, fashion, tech, design, and beyond.
