Lavan Midtown had the honor of hosting the WWD Beauty Inc Awards, one of the beauty industry’s most anticipated annual celebrations. The event brought top innovators, founders, creatives, and executives under one roof — including Kourtney Kardashian Barker, who attended in support of Lemme’s major award win.
But beyond the guest list, what truly made the night stand out was how thoughtfully the space was transformed.
A Redefined Environment Through Design
To bring the Beauty Inc vision to life, the production team fully reimagined the venue:
- Floor-to-ceiling red draping reshaped the entire interior, creating a dramatic, immersive backdrop that instantly set the tone.
- Projection visuals were engineered to act as a custom stage environment, turning the main presentation area into a dynamic branded canvas.
- Custom demo stations highlighted standout beauty brands, each designed with its own identity while fitting seamlessly into the overall aesthetic.
- Private lounge areas were built throughout the venue, offering guests intentional spaces to connect, interview, and unwind between program segments.
Every corner of Lavan Midtown was activated with purpose — showcasing the flexibility of the venue and how well it adapts to large-scale, design-driven events.
Celebrating Industry Excellence
This year’s Beauty Inc Awards honored many of the changemakers shaping the future of beauty. Among the standout moments was Lemme’s win, celebrated by founder Kourtney Kardashian Barker, alongside several other brands recognized for innovation, impact, and leadership across the category.
Why Lavan Midtown Was the Perfect Fit
With its clean architectural lines, expansive ceilings, and fully customizable interior, Lavan Midtown served as the ideal blank canvas for an awards program of this scale. The ability to incorporate dramatic draping, immersive projections, product displays, and dedicated lounge moments allowed the event team to build a flowing, layered experience without ever feeling overcrowded.
It’s always exciting to see how creatively partners utilize the space — and the Beauty Inc Awards was a standout example of what’s possible.
From high-profile award shows and brand launches to immersive pop-ups and editorial events, Lavan Midtown offers the flexibility and infrastructure to support elevated experiences of all sizes.