A two-day celebration of Yum Vanilla Cupcake | 108 brings an unforgettable sensory experience to New York City.
Take an inside look at KAYALI’s latest fragrance launch at Lavan Chelsea, where the beauty brand transformed our NYC event venue into an immersive, dessert-inspired experience celebrating the debut of Yum Vanilla Cupcake | 108.
Held on October 28–29, 2026, the two-day activation welcomed beauty editors, influencers, industry tastemakers, and fragrance enthusiasts for a celebration that brought the brand’s newest scent to life.
Bringing the KAYALI Experience to Life
Founded by beauty entrepreneur Mona Kattan, KAYALI is known for its approach to fragrance, layering, and personal expression. The brand’s newest addition to its Yum Collection draws inspiration from the nostalgia of birthday celebrations, with notes of lemon sugar, white caramel, and vanilla frosting.
To celebrate the launch, Lavan Chelsea was transformed into a playful, multisensory environment that reflected the fragrance’s sweet inspiration.
Guests were invited to explore a series of interactive experiences, including cupcake decorating at the Sprinkle Atelier, personalized fragrance layering stations, cupcake-inspired beverages, and custom postcards. Meet-and-greet opportunities with Mona Kattan added another memorable element to the celebration.
Each activation offered guests a different way to engage with the fragrance, extending the experience well beyond traditional product discovery.
Two Days of Immersive Brand Experiences
The celebration began with an exclusive industry event on October 28, welcoming 179 beauty editors, influencers, and industry professionals.
On October 29, KAYALI opened the experience to 602 consumers, giving fragrance lovers the opportunity to explore the new scent firsthand.
The two-day format demonstrated how an immersive brand activation can connect with multiple audiences, creating opportunities for both industry engagement and direct consumer interaction.
A Creative Transformation at Lavan Chelsea
Located in the heart of Manhattan’s Chelsea neighborhood, Lavan Chelsea offers a versatile setting for brands looking to create distinctive, experience-driven events.
KAYALI’s launch showcased the possibilities of transforming a flexible event space into a fully realized brand environment. From interactive installations to personalized guest experiences, every element worked together to bring the fragrance’s identity to life.
We were thrilled to welcome KAYALI and the talented teams behind this memorable launch to Lavan Chelsea.
Planning your next brand activation or product launch in New York City?
Discover how Lavan Chelsea can provide the backdrop for your next immersive experience.