A Luxury Brand Dinner Designed to Feel Intimate, Elegant, and Unforgettable
In November 2022, De Beers hosted its “Where It Begins” dinner at Lavan Chelsea, celebrating the appointment of Lupita Nyong’o as the brand’s first Global Brand Ambassador. The evening brought together guests from fashion, entertainment, art, and culture for a beautifully curated New York dinner experience.
Held inside Lavan Chelsea, the event was exactly the kind of moment the space was made for: refined, atmospheric, and quietly dramatic. A Champagne cocktail hour welcomed guests into the evening, followed by a seated dinner by Chef Rōze Traore and a special performance by Chloë Bailey.
A Chelsea Venue for Luxury Brand Moments
For a heritage brand like De Beers, the setting needed to feel elevated without feeling overly traditional. Lavan Chelsea offered the perfect balance: a clean, flexible event space that could be transformed into something intimate, polished, and deeply on-brand.
The event was not about excess. It was about restraint, detail, and atmosphere — the kind of luxury that feels intentional from the moment guests arrive. The room allowed the De Beers world to take shape through lighting, tablescape, guest flow, and production, creating a dinner experience that felt both cinematic and personal.
Why Lavan Chelsea Works for Jewelry, Fashion, and Beauty Events
Lavan Chelsea is especially well-suited for luxury brand events because it gives creative teams room to build a world from the ground up. For jewelry houses, beauty brands, fashion labels, and private client experiences, the venue offers a blank yet elevated canvas that can shift from cocktail reception to seated dinner to performance without losing intimacy.
For De Beers, that meant a night that could move seamlessly from arrival and cocktails into dinner, speeches, and entertainment — all while keeping the focus on the brand, the guests, and the story being told.
An Evening That Felt Like a Brand Story
The “Where It Begins” celebration was more than a dinner. It marked a major brand moment for De Beers, introducing Lupita Nyong’o as the face of a new campaign and honoring a new chapter for the house.
Inside Lavan Chelsea, that story came to life through a thoughtful, intimate event format. Guests were not simply attending a dinner; they were stepping into a world. The atmosphere was chic, warm, and beautifully considered — the kind of evening that feels effortless, even when every detail has been carefully designed.
Hosting Moments Like This at Lavan Chelsea
For brands looking to create something elevated in New York City, Lavan Chelsea offers the flexibility of a production-ready venue with the feeling of a private, editorial setting. It is ideal for luxury dinners, press previews, collection launches, VIP client events, fashion week activations, jewelry presentations, and cultural celebrations.
The De Beers dinner remains one of our favorite examples of what Lavan Chelsea does best: creating a backdrop for moments that feel elegant, intentional, and memorable.
From Champagne arrivals to candlelit dinners, from luxury product storytelling to live performance, Lavan Chelsea is made for events that leave an impression.
