Squishmallows took over New York City this fall with a one-of-a-kind fragrance launch that transformed Lavan Chelsea into a soft, pastel-filled wonderland. The event marked the debut of Squishmallows Fragrances, a new collection created in partnership with Blue Meadow Brands and available exclusively at Ulta Beauty—blending the nostalgia of the beloved plush toys with the sophistication of modern perfume.
A Whimsical Fragrance Launch That Melted Hearts
The Squishmallows Fragrance Pop-Up invited press, influencers, and fans to experience the world of scent through their favorite characters. Guests were greeted by larger-than-life plush displays, candy-colored lighting, and fragrance discovery zones where they could test scents inspired by iconic Squishmallow personalities.
Each fragrance captured the playful spirit of the brand: soft florals, juicy fruits, and comforting gourmand notes that evoked pure joy. The event’s design blended childhood nostalgia with grown-up creativity—making it one of the most talked-about brand activations in NYC this season.
An Immersive Brand Activation at Lavan Chelsea
Known for its sleek, modern interiors and customizable open layout, Lavan Chelsea provided the perfect canvas for this experiential beauty launch. The venue’s high ceilings, gallery-style white walls, and flexible lighting allowed the Squishmallows creative team to transform the space into a multi-sensory playground—complete with cozy photo corners, themed scent bars, and interactive gifting stations.
For beauty, lifestyle, and fragrance brands looking to make a splash in Manhattan, Lavan Chelsea continues to be one of the top event venues in New York City for immersive product launches and influencer experiences. Its prime Chelsea Arts District location and adaptable floor plan make it ideal for pop-ups, corporate events, and press previews alike.
Why Brands Choose Lavan Chelsea for NYC Activations
Over the past year, Lavan New York has become a go-to destination for experiential marketing events, beauty brand pop-ups, and influencer-driven launches. From Glow Recipe’s “Flush” launch to Dr. Jart+’s Jellyverse installation, Lavan’s spaces are known for offering the perfect balance of design, flexibility, and logistical support for high-impact productions.
Brands choose Lavan Chelsea because it offers:
- A turnkey event space with built-in A/V, lighting, and projection options.
- A central Manhattan location minutes from Hudson Yards and the High Line.
- A team experienced in brand activations, ready to support agencies and production crews.
The Takeaway
The Squishmallows Fragrance Pop-Up wasn’t just a product launch—it was an invitation into a new world of sensory storytelling. By blending nostalgia, scent, and immersive design, Squishmallows captured hearts and headlines, while Lavan Chelsea proved once again why it’s one of the most sought-after brand activation venues in NYC.
For brands seeking to host fragrance launches, beauty activations, or experiential events that resonate long after guests leave, Lavan New York remains the ultimate creative partners.
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